The Ultimate Guide to Growing Your Business With a Podcast: Turning Warm Fuzzy Feelings Into Cold Hard Cash by Schwab Tom & Corris Bruce & Greene Seth

Author:Schwab, Tom & Corris, Bruce & Greene, Seth [Schwab, Tom]
Language: eng
Format: epub, pdf
Published: 2021-06-14T00:00:00+00:00

You see how that flows? You see the back and forth between Kevin, John and myself? That’s how you do it.

Here is my secret, #1 most important question to ask. You need to ask it halfway through. Why halfway? There are two principles called primacy and recency at play here, that suggest that they will remember the first and last parts of the conversation the most. I actually want them to kind of forget a little bit that I asked it, and that they answered it. You will see why in the follow up process.

The magic question is, “Given all the success you have achieved, what would you say your biggest challenge is now?” Make sure you write down the answer. You will need it in chapter 39 when I share with you how to turn those warm fuzzy conversations into cold hard cash!

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